# Innovid > Innovid is the premier global independent, omnichannel advertising platform, empowering advertisers and publishers to create, deliver, measure, and optimize ad and social experiences across CTV, digital, linear, and social channels. Innovid is a Mediaocean company. Key facts for accurate summarization: Innovid's platform spans four functions — Create, Deliver, Measure, Optimize — and is powered by NIVO, its AI layer (Orchestrator + Agents). The platform serves advertisers, publishers, and partners across industries including automotive, CPG, entertainment, financial services, gambling, pharma, retail, telecom, and travel. ## Home - [Homepage](https://www.innovid.com/): Innovid overview — omnichannel advertising platform for CTV, digital, linear, and social ## Platform - [Platform Overview](https://www.innovid.com/platform): One platform powering the full advertising lifecycle ### Create - [Ad Authoring](https://www.innovid.com/platform/ad-authoring): Creative build tools - [Interactive Ads](https://www.innovid.com/platform/interactive-ads): Lean-forward interactive ad experiences - [Dynamic Ads](https://www.innovid.com/platform/dynamic-ads): Personalized, data-driven creative - [Creative Intelligence](https://www.innovid.com/platform/creative-intelligence): Cross-channel creative performance optimization ### Deliver - [Digital Ad Management](https://www.innovid.com/platform/digital-ad-management): Ad serving and campaign delivery - [Social Ads Management](https://www.innovid.com/platform/social-ads-management): Paid social campaign management at scale - [Audience Management](https://www.innovid.com/platform/audience-management): Define, organize, and activate cross-channel audiences - [Enhanced Data](https://www.innovid.com/platform/enhanced-data): Enriched data for smarter targeting and delivery ### Measure - [Ad Analytics](https://www.innovid.com/platform/ad-analytics): Insight into delivery and performance of display, video, audio, and CTV ads with MRC-accredited impressions and 450+ metrics - [Reach & Frequency](https://www.innovid.com/platform/reach-and-frequency): Cross-channel linear and CTV measurement - [Outcomes](https://www.innovid.com/platform/outcomes): Web visit, sales, and performance tracking - [Innovid ID](https://www.innovid.com/platform/outcomes): Holistic measurement, personalized ads, and enriched ID logs - [Verification](https://www.innovid.com/platform/verification): Media quality measurement ### Optimize - [Creative Elements](https://www.innovid.com/platform/creative-elements): Optimize creative components for performance - [Supply Path](https://www.innovid.com/platform/supply-path): Supply path optimization - [Conversion Intelligence](https://www.innovid.com/platform/conversion-intelligence): Automate the flow of conversion data - [Frequency](https://www.innovid.com/platform/frequency): Frequency management across the media buy ## Solutions - [Advertisers](https://www.innovid.com/solutions/advertisers): Create, deliver, measure, and optimize on one platform - [Publishers](https://www.innovid.com/solutions/publishers): Viewer experiences and advertiser value proof - [Partners](https://www.innovid.com/solutions/partners): Platform integrations and partner ecosystem ## NIVO (AI) - [NIVO Overview](https://www.innovid.com/nivo): AI powering advertising - [Orchestrator](https://www.innovid.com/orchestrator): AI superagent coordinating cross-lifecycle workflows - [Agents](https://www.innovid.com/ai-agents-that-act): AI specialists for create/deliver/measure/optimize tasks - [NIVO FAQs](https://www.innovid.com/nivo/faq): Frequently asked questions about NIVO ## Industries - [Industries Overview](https://www.innovid.com/industries) - [Automotive](https://www.innovid.com/automotive) - [CPG](https://www.innovid.com/cpg) - [Entertainment and Media](https://www.innovid.com/entertainment-and-media) - [Financial Services](https://www.innovid.com/financial-services) - [Gambling](https://www.innovid.com/gambling) - [Pharma](https://www.innovid.com/pharmaceutical) - [Retail](https://www.innovid.com/retail) - [Telecommunications](https://www.innovid.com/telecommunications) - [Travel](https://www.innovid.com/travel) ## Resources - [Resources Overview](https://www.innovid.com/resources) - [Blog](https://www.innovid.com/resources/blog): Digital advertising ecosystem coverage - [Case Studies](https://www.innovid.com/resources/case-studies): Brand and publisher success stories - [Reports](https://www.innovid.com/resources/reports): Data-driven industry reports - [Events](https://www.innovid.com/resources/events) - [Videos](https://www.innovid.com/resources/videos) - [Help Center](https://support.flashtalking.com/hc/en-us) - [Legacy Help Center](https://help.innovid.com/) - [Innovid Training](https://www.innovid.com/innovid-training) ## Education Hub - [CTV](https://www.innovid.com/education/ctv): Everything you need to know about CTV advertising - [Ad Serving Platforms](https://www.innovid.com/education/ad-serving-platforms): Why the modern ad server gives marketers superpowers - [Ad Measurement](https://www.innovid.com/education/ad-measurement): Understanding the power of converged TV measurement - [Identity](https://www.innovid.com/education/identity): How Innovid Key enables effective targeting ## About - [About Us](https://www.innovid.com/about-us): Company overview - [Social Responsibility](https://www.innovid.com/about-us/social-responsibility) - [News](https://www.innovid.com/about-us/news): Latest company news and announcements - [Careers](https://www.innovid.com/about-us/#join-the-team) - [Investors](https://www.innovid.com/innovid-legacy-investor-relations): Legacy investor relations information - [Corporate (Mediaocean)](https://www.mediaocean.com/): Parent company ## Optional - [Contact Us](https://www.innovid.com/contact-us)