Products
Award-winning video interaction solutions
iRoll™ - The Interactive Pre-roll
Pre-roll video ads are simple, standard and proven. But without Innovid, they miss out on the limitless interaction opportunities offered by the Internet.
Innovid`s iRoll™, the interactive pre-roll, has better engagement rates, pushes more relevant and up-to-date content to the viewer and does it all inside the video player. The result? Higher rates of brand awareness and favorability.
Innovid`s iRoll™, created with Innovid Studio, combines your existing pre-roll video with synchronized rich media that engages viewers. All creative elements can be dynamically changed by Innovid`s servers.
When viewing an iRoll™, viewers see geographically, behaviorally and up-to-date targeted information. Innovid`s iRoll™ invites user interaction with a variety of elements that most interest audiences. They get the information they want inside the video player without having to leave the page or site.
Innovid`s iRoll™, the interactive pre-roll, has better engagement rates, pushes more relevant and up-to-date content to the viewer and does it all inside the video player. The result? Higher rates of brand awareness and favorability.
Innovid`s iRoll™, created with Innovid Studio, combines your existing pre-roll video with synchronized rich media that engages viewers. All creative elements can be dynamically changed by Innovid`s servers.
When viewing an iRoll™, viewers see geographically, behaviorally and up-to-date targeted information. Innovid`s iRoll™ invites user interaction with a variety of elements that most interest audiences. They get the information they want inside the video player without having to leave the page or site.
Going Beyond the Pre-roll
Without leaving the iRoll™ ad, viewers can choose to get more information, buy tickets, order products, locate a store, check out recipes or any other call to action we design. Coupling content with compelling information and offers creates measurable success. We`ve seen engagement rates that were 10 times higher than for the same ordinary pre-roll.
How does iRoll™ compare to static Pre-rolls?
We keep ease of execution as our mantra. That`s why we created tried-and-true engagement templates to meet your goals; commerce, personalization, social campaigns or targeting. From consumer packaged goods to theatrical trailers, iRolls™ are easy to create, deploy and measure. You can use Innovid Studio and create iRolls™ by yourself, or ask our creative team for help.
The Reach You Need
Your campaign will have the reach you need with up to 2 Billion possible impressions a month over our certified partner distribution network. Our Network includes major publishers such as NBC, ABC, MTV; Ad Networks such as Tremor, DBG, Tidal TV, and Platforms such as Brightcove, Freewheel & Liverail.
We are not an ad network. We just offer the best pure-play platform for the creation and delivery of interactive pre-rolls, together with the analytics to measure and optimize them.
| iRoll™ Focused Analytics | |
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Our analytics track engagement beyond video views and click-through rates. Measure how your audience engages with the iRoll™, its creative elements and calls to action, including abandonment and more.
See how viewers reacted to and engaged with creative elements at each second of your video ad. Our analytics and proven interactive video expertise will show you what you can do to create a more engaging pre-roll ad. |
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Dynamic Targeting
Static pre-rolls are usually distributed indiscriminately to on online video audiences. iRolls™, on the other hand, allow you to target specific audiences with different content by taking advantage of our unique ability to insert elements that change dynamically according to the audience. For instance, you can have ads show a countdown of days to a premiere or event, show different recipes and coupons in different locations and change discount and shipping terms dynamically.
You can optimize with the content that draws the best response - on the fly.
We Know Interactive Video
We know our business: we`ve delivered the most interactive pre-roll campaigns in the online video industry. iRoll™ is backed by Innovid`s award winning technology, analytics and creative innovation.
Innovid Studio, part of the Innovid Platform, combines existing video with synchronized rich media so that your iRoll™ can be dynamically served to different audiences, at different times. Each creative element is dynamically changeable according to pre-defined requirements; all elements run on your initial pre-roll video. Adding interaction is simple and quick, so you can begin running iRoll ads anytime.
Innovid Studio, part of the Innovid Platform, combines existing video with synchronized rich media so that your iRoll™ can be dynamically served to different audiences, at different times. Each creative element is dynamically changeable according to pre-defined requirements; all elements run on your initial pre-roll video. Adding interaction is simple and quick, so you can begin running iRoll ads anytime.
